The Importance of Website for Business Growth in 2021
According to the latest research done, it has been observed that 50-60 % of small business are well organized locally but they don’t have any website or online presence on social media platform which was very shocking since most of the business that had made huge business in 2020 even after the pandemic had a huge presence on a social media platform and had a very well organized website and this is what had made one-third of small business to think about online presence through a website and social media presence and had started taking website ownership seriously and will start implementing the same in their marketing plan. In today challenging time of the pandemic, if you do not have a website, then you are not only losing business but you are making a huge loss and its direct effect your sales of product and services straight away, nowadays most of the transaction are happening online through a digital platform. 80% percent shopping is done Online, other services done online such as Mobile Recharge, Hotel Booking, food ordering, cab booking, etc. You can avoid having a website of your business and if you don’t make your website then you are making losses for your own business and you are only to be blamed for not getting sales for your business.
Read the article till the end and you will get the latest business strategy for your business and how this 4-5-minute article can take your business to another level because we are going doing to discuss the importance of a website and how it is useful for your business.
In today time if want to buy something we search online, first of all, we try to get information about that product online and through that information, we start making our decision and the website on which we get good valuable information and good quality knowledge and satisfactory details about the product we make the purchase. Even if you are buying something offline, then, first of all, you check information about the product online at least once. I have personal experience of my own. There was a utensil shop under my house and I search online checking for its website. According to a survey, 93% of purchase decision are starting with an online search and believed to be happening these ways and if You do not have a website, you will be shocked that you will be only able to serve 7% of customer and you will miss a very big marketplace that could become your potential customer. In today’s time, a good customer segment always checks your professionalism. Checks out your online presence and whether you are stable, how active you are on social media, and if he did not find your website, when he searched online it would not have a good effect on your business and on the other hand, if he finds your website, then he will understand that your business is run by a professional Person. This will definitely have a positive impact on the customer and he will definitely have an inquiry today or else tomorrow because it will be subconsciously set somewhere in his mind, that you are professional, it is worth it, so it is very important to have professionalism, otherwise, you can miss out very good opportunity to convert sales into Business.
The only concern that every customer have in his mind is that he should at least get quality service and answer to all his query and information about the product and also I get brief information about the company, if you are able to provide all this information to me on my mobile or laptop while I am sitting relaxed at my home then the customer will definitely show interest in your product and services and will at least make a query with you if he had a need for the product and today people don’t have that much of time to come to your shop and do the query and research of the product and make the purchase.
This is why you have to make little changes and adjustments in your business module and everyone will have to do it and everyone should do it for making their product awareness and the best-owned platform for doing this is creating a business website.
Now lets us talk about how much will be the investment required for creating websites and how in a small investment you will get a very big marketing tool for making a such a small investment, Even if you start a small business and take a shop on rent, then at least ₹ 10000 -15000 will be the monthly rent and on top of that you will have manpower cost and operation cost and if we talk about the investment required for creating a business website, then here the cost will be in the range of least ₹ 15000 -25000 depending on the website developer and you can start your online website.
24 HOURS WORKING SALESMAN
After investing in the website, you are going to get the biggest benefit. Once your website goes live, then you can get an Advertisement tool that will never expire and will work like a 24 hours salesman promoting, marketing, and bringing sales for your business if you compare the investment with any Television advertisement then you will need at least 25000 to ₹ 100000 to advertise on TV and they expire very quickly and if we talk about print media such as newspaper. In a newspaper, you have to pay ₹ 500 to ₹ 50000 and the advertisement expires in a single day.
Whereas on the other site WEBSITE is going to provide long-lasting value to your business, if you have potential then you can do the sale very easily on a worldwide level and you can’t imagine how big your customer base can become and how vast will be your product reach and increase your product awareness.
Website help you connect customer and brand very easily you can make your product aware through your business website, you can implement customer support process in a very easy way, you can put contact form and checkboxes on your website along with FAQ for the customer to easily get an answer to their question and queries. For doing all this thing you don’t need to hire an employee and you can do lots of savings and this is the best feature of having a website where all the thing is happening automatically.
A decent business website that also has a good social media presence plays a crucial role in developing and creating great online visibility for your small business.
So, you should specialize in both having a good business website and executing aggressive social media marketing strategies.